I suppose it was effective in one way, because it got me to at least open the envelope instead of chucking it directly into the recycling.... but, still. What a bizarre (and potentially very self-defeating) way to request donations, especially when the first things you see inside the envelope are
and a donation form.
Is it just me, or is this slightly disturbing?
2 comments:
Highly disturbing. Crass.
It definitely grabs your attention no matter what side of the pro choice/pro life issue you're on. But with the amount of bulk mail arriving in our mailboxes each day, it shouldn't be a surprise that shock value would begin to be used to improve the odds of the recipients opening the envelope. It takes a very small percentage of bulk mail recipients to respond to make the campaign effective, and perhaps also affective. The disturbing part would be if it numbs us to our world.
Post a Comment